Introduction : RHS Zone is a small business at Hasalaka owned by Sanju Honeyli, that started a few years ago (2018) and now striving to expand its business portfolio in the market. It manufactures a range of bee honey products targeting different market segments. Thus far RHS has been able to make overall profits whilst introducing a couple of new products every year. It has been keeping a good eye on the market behavior and sensitive to customer feedbacks to make decisions on product development and marketing innovations. Thus, RHS zone has been identifying itself as a successful venture.